Volcom, Inc. Case Study;

In that case, you will do a Strategic Audit of the company, as described in the text, and then respond to the following questions:

1. Creative energy and a rebellious attitude have fueled Volcom for years, but how much more market share can the company garner?

2. How can Volcom further differentiate itself from its competitors?

3. When the economic downturn of 2008 hit the retail landscape, businesses reevaluated inventories and turned to discounting to move products. What does this

environment mean for a manufacturer like Volcom?

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