Understand the impact of e-Commerce

 

Analyse the impact, including the risks, of introducing an e-Commerce system to an organisation .
Discuss the global impact of e-Commerce on society

Consumer impact: empowered customers eg: online sales, direct communication with customers, grater choice, lower prices, availability of new products; global markets; new marketing models; on-line advertising

Business impact: global business and consumer markets ; issues eg challenges of new technology, security issues, impact and implications of dealing with customers on-line, creating new distribution channels, greater competition, challenge to monopoly power, re-training of stuff, lower overheads, new selling chains; legislation

 

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