the development of an export market.

Project description
• Demonstrate your knowledge and understanding of the theoretical issues involved including the use of models or concepts to illustrate your answer.
• Include evidence of appropriate application of export marketing concepts
• Clearly apply the solutions around the marketing mix and supply chain in an export marketing context.
• Provide reference to literature searches with all readings fully listed
• Demonstrate an awareness of the principal issues surrounding the topic area.
• Underpin recommendations with suitable and current statistics.

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