Sharing your Results

Presenting to a company or client is a skill that marketing professionals need to master. Multimedia presentations are the typical way to present information.

Share your most important findings from the Unit 4 Individual Project to the management team of one of the stores. You will not be able to share all of the

information from your project. Select highlights that represent the various tools you used throughout the study.

Part 1: Presentation Script

Create a script to accompany the presentation. It should be persuasive and targeted to a business clientele.

This part of the Individual Project should be at least 2–3 pages in length (single spaced).

Part 2: PowerPoint

Create a professional PowerPoint presentation. You will be assessed on the design of the presentation, including colors, backgrounds, professionalism, fonts, and

graphics. Optional content includes sound, videos, and animation.

This part of the Individual Project should be at least 15 slides.

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