Red Rabbit Presents Company Analysis

Paper instructions:
single spaced

company links:
ASSIGNMENT: Interview representatives from management and ascertain the information requirements below.  In addition, set up several appointments to discuss the items

below with representatives from various departments.  Identify the people and their roles at the company.  You will share the final document with the course instructor

on your blog site and with your site supervisor in a hard copy before the end of the semester.
According to the textbook used in BUS 270, Managing Organizations (Robbins and Coulter, 2007), managerial decisions are affected by its expectations in its corporate

culture.  Using complete sentences and diagrams where appropriate, demonstrate your understanding of conducting business.  Consider the four components of managing any

organization:  planning, organizing, leading, and controlling.  Refresh your memory by reading the information below and researching resource sites.

Answer the following statements/questions using resources (people, texts, and research sources) to assist you in writing a comprehensive document about business

operations using your internship location as the focus.  Do not include the statements in your answers, but make sure each introductory sentence conveys the spirit of

the statement.  Use single space, block format, and proper grammar (as this document shows).  Provide In introductory paragraphs to identify the following:

Give background of your organization:
Name and its market (B2B, B2C, retail, Internet, other), the industry with its products and services, relevant competitors, customer base, and reputation within the

industry; size, length of time in industry, and structure (LLC, for profit, non-profit, etc.).  Include mission statement and summary of this organization’s growth

since it began.  Identify your department and responsibilities.

Management and Organization
Managers face many challenges blending knowledge, skills, ambitions, and experiences of a diverse group of employees.  Managers are responsible for creating an

environment for its members to work to the best of their ability and help the organization achieve its goals.
1.    Identify the characteristics of successful managers under conceptual, communication, effectiveness, and interpersonal skills.  Discuss how management at your

organization demonstrates these.
2.    Discuss the effectiveness of management principles (omnipotent and symbolic view)
3.    Describe the management style at your company.  Choose a representative as your model.
4.    How is scientific management or quantitative management principles used here?
Organizational Culture
An organization’s current customs, traditions, and general way of doing things are largely due to what it has done before and the degree of success it has had with

those endeavors. Typically, these reflect the vision or mission of the organization’s founders.  Through the socialization process, new employees learn its ways and

1.    Summarize key rituals, stories, material symbols, and language (jargon phrases) that represent the uniqueness of this corporate culture.  Identify what makes

your organization special.

Social Responsibility and Managerial Ethics
As managers go about their business, social factors can and do influence their actions.  Social responsibilities and ethics are responses to a changing environment and

are influenced by organizational culture and ethical behavior with standards of conduct.  For example, mutual funds provide a way for individual investors to support

socially responsible companies.  A firm applies social criteria to investment decisions, and it will not invest in companies involved with tobacco, nuclear power,

price fixing, or fraud.
1.    How do socially responsible activities affect a company’s economic performance?
2.    Does your firm have activities in place or are considering participating in one or more over time?
3.    Identify components for an effective Corporate Code of Business Ethics
4.    What is the impact of social responsibility for your organization regarding its stakeholders?

Managers’ Responsibilities in Making Decisions
As part of your objectives’ strategies, you are to have some meaningful project to complete for your employer. Use the following information to assist you in

completing your at-work assignment.
Managers make dozens of decisions on a routine basis, and they are consistent with corporate values to maximize performance and profitability.  Using your workplace

with an acceptable sample (considering confidentiality and with permission from management to use a past or current issue), use the following model in identifying the

steps of its decision making process.  You will have a project to complete at the workplace.  Please use this model to assist you in working through it.
1.    Identifying a problem
2.    Identifying decision criteria
3.    Allocating weights to the criteria
4.    Developing alternatives
5.    Analyzing alternatives
6.    Selecting an alternative
7.    Implementing the alternative
8.    Evaluating decision effectiveness

Organizational Structure and Design
The most significant reason a company uses strategy is to stay ahead of its competition.  Organizations vary in how well they perform because of differences in

strategies and in competitive abilities.  For example, companies compete for market share and determine strategies that put them above the competition.  Benchmarking

is an important component of assessing the environment and searching for the best practices among competitors and non-competitors that lead to their superior

With permission from management, conduct strategic analysis on a current project or past project that demonstrates its success or failure. You may research the

components of the six steps from textbooks like Managing Organizations (Robbins and Coulter, 2007) and sources from library informational technology.
1.    Identifying the organization’s current mission, objectives, and strategies
2.    External Analysis  (environmental opportunities and threats)
3.    Internal Analysis  (strengths and weaknesses)
4.    Formulating Strategies  (corporate, business, and functional levels)
5.    Implementing Strategies (strategy/structure relationship)
6.    Evaluating Results  (effectiveness of strategies)

1.    Identify the chain of command with a diagram of the corporation
2.    Is this organization mechanistic or organic?
Communication and Information Technology
Technology is changing the way we live and work.  Managers are challenged to keep their organizations functioning smoothly while continually improving work operations

and staying competitive.  For example, employees share information through instant messaging.  “Pulse lunches” at Citibank address pressing problems with declining

customer loyalty and staff morale and increased employee turnover.
1.    Describe the uniqueness of communication channels at your workplace.  For example, what significant role does e-mailing, telephoning, and physical meetings

have on disseminating information and retrieving valuable information internally and externally?
2.    Discuss the value of training to staff on the quality of writing and speaking with staff and customer base.
3.     Describe the differences in communication styles of men and women at the workplace.

Accounting and Finance
Based on your accounting and finance course work, what recommendations might you have for reducing costs and/or improving operations?  If the organization is effective

and efficient, identify and confirm its principles of operation that make it successful.
1.    How does your organization generate revenues?
2.    What are its most significant expenses in operating this business?
3.    What strategies does this firm use to keep down expenses?
Human Resource Management
1.    Reviewing the employee handbook to identify and highlight policies on pay and benefits.
2.    Identify incentives for rewarding  employees performance

1.    How does the industry or organization determine the pricing strategy?  Determine the strategy or combinations of cost-based, market based, customer value-

based, competition-based that your company uses.
2.    Discuss how the organization markets/promotes its products and services to new and repeat customer base.
3.    What incentives are available to increase visibility and stimulate purchasing from its customer base?

Operations and Value Chain Management
The design, operation, and control of the transformation process that converts resources into finished goods or services.  It encompasses both services and

manufacturing for effectiveness and efficiency in managing productivity, and it plays a strategic role in an organization’s effectiveness.
1.    Why is operations management so important to organizations and managers?
Today’s global marketplace demands an organization to understand how and why value is determined. The six requirements for successful value chain management are

coordination and collaboration, technology investment, organizational processes, leadership, employees, and organizational culture and attitudes.  How is value

provided to its customers?
2.    Using W. Deming’s 14 Points for Improving Management’s Productivity (interplay between people and operations), summarize how well your organization meets the


Helpful information:  When completing your course project, consider  developing your answers by understanding these components of corporate culture:
The degree of risk that plans should contain
Whether plans should be developed by individuals or teams
The degree of environmental scanning in which management will engage

How much autonomy should be designed into employees’ jobs?
Whether tasks should be done by individuals and teams
The degree to which department managers interact with each other

The degree to which managers are concerned with increasing employee job satisfaction
What leadership styles are appropriate?
Whether all disagreements – even constructive ones — should be eliminated

Whether to impose external controls or to allow employees to control their own actions
What criteria should e emphasized in employee performance evaluations?
What repercussions will occur from exceeding one’s budget?

Corporate Decision Making
What are the organization’s long term objectives?
What strategies have been established to best achieve those objectives?
What considerations are made for determining individual goals for achieving the organization’s goals?

How many employees are needed to accomplish these goals?
How much centralization should there be in the organization?
How should jobs be designed?
When should the organization implement a different structure?

How do I handle employees who appear to be low in motivation?
What is the most effective leadership style in a given situation?
How will a specific change affect worker productivity?
When is the right time to stimulate conflict?

What activities in the organization need to be controlled?
How should those activities be controlled?
When is a performance deviation significant?
What type of management information system should the organization have?

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