Marketing Strategy and Implementation

Continue with the case study you chose in Week 2.
Write a 3-5 page paper/analysis on your chose case study (See Week 2) where you consider the Marketing Implementation Strategy and the Evaluation and Control sections

for your chosen case study.
Consider these elements as you write your paper:
Marketing Implementation
•    Structural Issues
•    Tactical Marketing Activities (Include the table in your Marketing Plan Worksheets)
Evaluation and Control
•    Formal Controls
•    Informal Controls
•    Implementation Schedule and Timeline
Within your paper/analysis be sure to address the following:
•    Include a title page and 2-3 references.
•    Only the body of the paper will count toward the page requirement.  Only one reference may be located online (not Wikipedia) and the other references must be

located in the Grantham University online library.
•    Your analysis/paper should be written in your own words. When completing your assignments all spelling, punctuation, grammar, formatting, and citations should

be written in APA style.  Please see your instructor for any further instructions.
Note:  A complete layout of the marketing plan can be found in the Appendix of the text.

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