“Importing, Exporting, and Sourcing.”

“Importing, Exporting, and Sourcing.”

 

•Analyze the differences between export marketing and export selling, and explain when one or the other should be used.
•Suggest how exporting from the United States could be increased by smaller companies rather than the dominant larger companies.
•Assess the criteria that company management should consider when making sourcing decisions and determine which criteria is the most important.
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