fashion merchandiser

You are a fashion merchandiser tasked with creating the fabric story and plan for a new fall menswear collection.

Your market is urban professionals in the age ranges of 25-40 who are able to afford an upper-middle to upper class lifestyle and would likely work in finance, law, journalism, or medicine.

First, write, in brief, a short statement outlining the general direction of the fabrics you will source for the collection.

Second, please describe the specific fabrics you would choose for 2 garments.

You may choose the specific garments to discuss, but your choices should be appropriate to the above target market and be commercially viable. Use the same terms to discuss fabric that you find in your class reading and modules.

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