CRS-y

Project description
Choose one from the following

1. CRM means holding onto customers and common sense suggests that we should retain our customers for as long as possible by adjusting the value proposition. Explore the dilemma facing an organisation if, however, a customer relationship appears to be coming to an end.

2. In order to develop a value proposition for customers, organisations must collect sufficient data on their customer base. Discuss and evaluate the extent to which sufficient data can be collected and improved in size and quality.

3. Choosing an appropriate channel for sales and marketing activities is a key factor in building relationships with customers. Discuss and evaluate at least two channels for reaching customers, and how contact points are established through these channels.

4. Loyalty programmes as a way of rewarding customers fits in with operant
conditioning. ‘Good’ customers are rewarded more than ‘bad’ customers.
Critically analyse whether this is a sound CRM strategy for gaining customer
commitment.
ORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!

 

Get a 10 % discount on an order above $ 100
Use the following coupon code :
ULTIMATE