Chocolate Bars Distribution Channels

Subject:

Marketing
Order Description
1. Once you have developed your product/service, which mine product is the chocolate bar, you need to determine how to make it available to the end user. Using your textbook and the articles from the Databases in the AIU Library, develop a distribution system for the product/service you chose in Unit 1.

2.. An overview of distribution channels:
a. Channel Levels: Direct versus Indirect Distribution
b. Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems

3.. Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution.

4. Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer’s rep, etc. Direct: catalog, telephone, sales force, etc.)

5.Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)

6. Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)

7. Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.

8. Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 2-3 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 5-6 pages in length

9. Grading Criteria
a. Overview of distribution channels (20)
b. Analyze target market’s needs in distribution channels (30)
c. Determine which channel members you will use and explain why(30)
d. Discuss how many channel members you will use and explain why(20)
e. Channel Organization (25)

 

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