Case study on Plenty of Fish

1. What? Executive Summary – succinct statement of the plenty of fish’s business model
2. Why? Challenges faced and convincing arguments/evidence on the key decisions that need to be made and how they are related to the business model and each other areas –
profitability,monetization, competition, sustainable competitive advantage, innovation, partnering, etc.
3. How? Action plan and recommendations – demonstrate the area about Web 2.0.
4. Business Model Canvas – Complete a one page business model canvas for the case company.
Briefly explain the key categories. Make sure that your business model canvas is consistent and well-tied to the previous three sections.

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