BRAND LOYALTY// HOW DOES A FASHION BRAND CREATES BRAND LOYALTY ? WITH A CASE STUDY OF BALMAIN.

Topic: BRAND LOYALTY// HOW DOES A FASHION BRAND CREATES BRAND LOYALTY ? WITH A CASE STUDY OF BALMAIN.

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HARVARD REFERENCING

STRUTCTURE:

INTRODUCTION:
What is going to be done? Why are you doing it? Who is likely to be interested in it? What exactly is the hypothesis or problem? What is the possible use of the research? What is your Philosophical/Methodological perspective? What is the locus and focus?
LITERATURE REVIEW:
What have others said, written or researched about your topic? What theories illuminate your topic? How does the literature relate to your research question?
RESEARCH METHODOLOGY/METHODS:
How will you do the empirical work? What style and techniques (research tools) have been chosen? Why? What samples, tests, observations and measurements will be needed?

FINDINGS AND RESULTS, ANALYSIS AND DISCUSSION:
What data have been found? What is your interpretation of them? Do they prove or refute an hypothesis?
CONCLUSION(S):
How can you summarize the work? Are there actions or recommendations to take? Was it all successful?

BIBLIOGRAPHY:
Further books, journals, papers and other sources you have use to read around your topic.
APPENDICES:
Are there any extra details that the reader could refer to if necessary? Interview transcripts, pictures, graphs, ethical consideration forms etc

A survey and a questionnaire, would be good to be done as well.

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