Australian Winery (Global Future Unit)

Topic: Australian Winery (Global Future Unit)

Order Description
You have been just appointed Export Manager of a medium sized Australian winery HolyCow Pty Ltd . The Marketing Director has appointed you because the company wants to go global. The Managing Director has heard that India, Vietnam and southern China (Hong Kong) represent good prospects. Your first task is to prepare a pre-feasibility report on the key factors to be borne in mind in preparing to tackle these markets. Your report and recommendations will be discussed at the monthly sales and marketing meeting and you will be expected to subsequently make a presentation at the Company’s next Board meeting. The company currently crushes almost 5000 tonnes of grapes per year and has a good reputation as a medium and high end quality manufacturer.
Assignments are to be typed, with one and a half line spacing, and presentation in 12-point font.
Assessment criteria Presentation: Neatness, layout, correct spelling and grammar, page numbering, consistency of formatting and font size, and readability.
Answer clearly demonstrates a good understanding of the topic and presents ideas/views in a balanced manner with a well-integrated and complex style. NO PLAGIARISM
The report should be on this format;
1. Executive Summary
2. Introduction
3. Analysis of India (geographical)
Factors that need to consider in putting up a winery on this country which are,
a) Political
b) Legal
c) Technical or logistics of the country
d) Cultural (potential market analysis of the percentage of the population whether a male or female drinking wine on that country).
e) Economic
4. Analysis of Vietnam
a) Political
b) Legal
c) Technical or logistics of the country
d) Cultural (potential market analysis of the percentage of the population whether a male or female drinking wine on that country).
e) Economic
5. Analysis for Hong Kong
a) Political
b) Legal
c) Technical or logistics of the country
d) Cultural (potential market analysis of the percentage of the population whether a male or female drinking wine on that country).
e) Economic
6. Conclusion
7. Recommendations ((you could recommend one or more countries, or none of them, as long as you base recommendations on sound analysis)
8. Appendix (graphs)
9. References (would you mind to put the page number in every citation whether it’s from the book or journal, Thanks).
NOTE: Pls. add some competition analysis by using wine industry association for other relevant sources and can you pls. rank the country that you think its appropriate to put the winery. For example, if you think India is the best you can put it on the first analysis. (3000-3300 words).

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