answer the question in seminar paper about Conducing Marketing Research (Marketing area)


Order Description
Seminar Paper
Answer the Question

Pualstone, J. (2011) observe that over the past five years, response rates from internet surveys have fallen by more than 50% and the pool of willing respondents has shrunk considerably. Question are currently being raised as to whether market research is in a state of limbo, Using example, critically discuss this viewpoint and suggest ways in which companies can improve data collection and response rates.

Mark will be considering follow:

• A seminar paper is essentially a written treatment of the Discussion Question linked to each Topic (Conducing Marketing Research)
• Display knowledge of the principles and theories involved and ability to apply them effectively.
• Demonstrate the ability to select critical points, evaluate them communicate the conclusions effectively.
• Demonstrate a thorough understanding of the purpose of the exercise.
• In this assessment credit will be given, where appropriate, for:
• answering the question fully
• evidence of the application of marketing theory
• evidence of wider reading
• use of real-world examples
• critical thinking
• creative solutions
• clarity of expression



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